What we did
Our initial task for Rapscallion was to select the most suitable shopify theme for their business and brand. We then customised the theme, creating a bespoke menu and subscription flow to simplify and improve the user experience.
Creating a clear user journey
With a need to cater to both businesses and direct consumers, a key requirement for the Rapscallion site was to ensure the UX was maximised for both audiences. After establishing clear user journeys for both B2B and B2C we implemented a new navigation to ensure an enjoyable and efficient shopping experience for all.
The newly selected Shopify theme was styled using exisiting branding. Bespoke customisation was then aded to a many areas of the theme, including the product page, menu, add to cart, quiz page, subscription and season collection page.
Unique Add to Cart
Rapscallion Soda has a distinct tone of voice and strong branding in place. We utilised the changing gradient of their brand colours to create a customised menu, and designed a custom soda can cart icon to reflect elements of fun and uniqueness for the user.
With the focus on raw ingredients, the availability of some of Rapscallion’s products is seasonal. It was vital to communicate this changing availability of products in an authentic way. A customised content block which can be used throughout the website was created to visually portray a timeline of when specific products are available and for how long. The block was integrated into the seasonal collection page.
A subscription programme was set up using the App recharge. A series of questions acts as a quiz to select the best subscription options for the user to boost engagement and conversion rates.
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