What we did
Utilising 752’s intrinsic values to create more with less, we have developed a simple, intuitive and user-led website for the launch of their new product range. Developed with a mobile-first approach, the website responds down on any device and the slick user-experience (UX) across the site reflects the brand ethos of beauty, simplicity and functionality. The custom Shopify design templates and page structure minimizes the ‘clicks to purchase’ journey whilst serving up all of the information to accurately convey the high-end nature of their products and the tangible benefits they offer the consumer.
Story-led Shopify Website
The team behind 752 takes the zero waste lifestyle seriously. With a mission to craft 100% plastic free, modular, replaceable and recyclable lifestyle products that improve our lives and our planet. With their clear brand positioning top of mind, we built a slick new ecommerce platform which echo’s their sustainable credentials. Clean, fresh and image-led, the new site does more with less.
Implementation of Brand Guidelines
With 752 Designs clear branding we customised a theme to meet their guidelines and create features that enhance the story of their products. We did this by customising a block where we were able to show icons and text in order to portray to Users a products important features.
We chose a Shopify theme that is responsive and works well in Mobile. The wesbite is quick as the blocks used to build out the pages respond down well. Users on Mobile experience a journey that is equal to if viewed on Desktop.
See how it stacks up
Take a look at the new 752 site on multiple devices.