752 Designs Case Study
752 Designs Shopify eCommerce Website Case Study
  • UX / UI Design
  • Ecommerce

752 Designs Shopify eCommerce Website Case Study

Zero waste product innovators 752 needed an eCommerce website to reflect their brand vision and showcase its forthcoming product range. Working closely with 752 founders, we have developed a Shopify store which reflects the sustainable values at the heart of the brand and underpins the story of 752 to showcase their growing product range.

Young woman smiling making coffee in cafe
752 logo over layed on image of woman walking away with her hands in the air
Woman walking across street at sunset in the city

What we did

Utilising 752’s intrinsic values to create more with less, we have developed a simple, intuitive and user-led website for the launch of their new product range. Developed with a mobile-first approach, the website responds down on any device and the slick user-experience (UX) across the site reflects the brand ethos of beauty, simplicity and functionality. The custom Shopify design templates and page structure minimizes the ‘clicks to purchase’ journey whilst serving up all of the information to accurately convey the high-end nature of their products and the tangible benefits they offer the consumer.

Story-led Shopify Website

The team behind 752 takes the zero waste lifestyle seriously. With a mission to craft 100% plastic free, modular, replaceable and recyclable lifestyle products that improve our lives and our planet. With their clear brand positioning top of mind, we built a slick new ecommerce platform which echo’s their sustainable credentials. Clean, fresh and image-led, the new site does more with less.

752 Bottlecup
Woman smiling in the sunshine wearing sunglasses
Designed to be used over and over again type repeated down image with woman looking outside with hat on
Two people sitting in back of pick up truck, only legs are visible
Zero waste
Silhouette of man outside at sunset
Bottlecup product

Implementation of Brand Guidelines

With 752 Designs clear branding we customised a theme to meet their guidelines and create features that enhance the story of their products. We did this by customising a block where we were able to show icons and text in order to portray to Users a products important features.

Bottlecup features GIF

Mobile Responsive

We chose a Shopify theme that is responsive and works well in Mobile. The wesbite is quick as the blocks used to build out the pages respond down well. Users on Mobile experience a journey that is equal to if viewed on Desktop.

See how it stacks up

Take a look at the new 752 site on multiple devices.