Origin Coffee Case Study
Origin Coffee Shopify eCommerce Website Case Study
  • UX / UI Design
  • Ecommerce

Origin Coffee Shopify eCommerce Website Case Study

A modern and sophisticated eCommerce website to better align with Origin Coffee's updated brand. We developed a high quality Shopify website, complete with reoccurring order subscriptions and courses management.

Origin coffee products including coffee and packaging
Origin coffee filtered, with mugs, pots and bowls
Origin Coffee cup with filtered coffee
Origin Coffee website on iphone device
origin coffee cup filtering coffee

What we did

We provided the digital strategy, design and build of the website which uses the Shopify platform. We implemented three of our own custom built plugins to work with the Shopify API and built a bespoke Chrome Browser plugin to manage product content. Origin Coffee now have a scalable, reliable and globally distributed delivery platform, alongside a complete new online course management and booking facility.

Elegant, High End Design Experience

Origin’s existing website was no longer fit for purpose. It did not align with their updated brand focusing on producing and selling high-end, quality coffee for enthusiasts. The ecommerce system was inadequate and restricting their business development, particularly with regards to the Education and Wholesale sectors.

Origin initially asked us to make some improvements to their current system, however, after carrying out a digital strategy review, it was clear that a new build was going to be a much more suitable long term solution with increased benefits.

A seamless brand experience

Working closely with the Origin team, in collaboration with their brand guardians, A-Side, we ran strategy workshops focusing on their business goals. We created a new strategy for their ecommerce site and restructured the site architecture and user experience based on their business objectives and consumer demands.

Professional processes

By developing professional processes to work with the fully hosted Shopify ecommerce system we were able to provide Origin Coffee with a scalable, reliable, globally distributed delivery platform with a fully customised, source code managed, high-quality website. Not only were we able to create a beautiful looking site, completely on brand, we were able to deliver a streamlined content management system that would help drive their business forwards.

Bespoke Shopify Plugins

For a more seamless migration of content from the old site, and increased functionality for adding product information, we developed three bespoke plugins for the new Shopify system.

By professionally integrating two applications from the Shopify app-store, we were able to help Origin Coffee create a whole new revenue stream through recurring subscription orders, as well as a complete online course management and booking facility, including a training and events calendar. By utilising these applications we were able to offer additional functionality within the given budget that could also be scaled up for business growth.

<?php

namespace Dewsign\LarifyPlugins\Meta\Http\Controllers;

use Dewsign\Larify\Http\Controllers\LarifyController;
...

class MetaPluginController extends LarifyController
{
    /**
     * @var ApiCaller
     */
    private $apiCaller;

    /**
     * @param ApiCaller $apiCaller
     */
    public function __construct(ApiCaller $apiCaller)
    {
        $this->apiCaller = $apiCaller;
    }
...

Meta Fields - enables custom product fields (managed via our custom written Chrome Browser Extension)

Sync Redirects - used for implementing 301 redirects for SEO

Blog Import - used for importing blog content from old CMS platform into the new Shopify system (for SEO)

Outcome

166%

increase in mobile sales

76%

increase in desktop sales

53%

increase in ecommerce conversion rate

Our website was completely lacking in all aspects. It was basic, clunky to edit and very unmanageable with a look which was far from on-brand. With the help of Dewsign we have a particularly cool looking site which delivers everything we outlined in the brief. The CMS system couldn't be easier and the guys are always super quick to respond to any queries or help we need. In summary? We're stoked with it and chuffed we chose them.

Jenna Firth, Marketing Manager - Origin Coffee