- Brand identity
Your Shore Beach Rangers Case Study
Your Shore Beach Rangers is a Cornwall Wildlife Trust and Cornwall College initiative, encouraging children, young people and adults to engage in their local marine environment. Our creative direction and design resulted in a bold and versatile brand identity that has empowered the initiative to go from strength to strength.
What we did
Our choice of design direction needed to work for both stakeholders and appeal to a diverse audience. We went for a more edgy colour palette of orange, black and white. We gave the elements a graphic, cut out look to ensure the brand appealed to a younger audience.
We commissioned Nick Radford, who illustrated the original Beach Rangers’ logo, to create some more sea life illustrations which we adapted to bring the brand to life. Moving away from the traditional blues and greens often associated with the ocean, we went for a more edgy colour palette of orange, black and white. We gave the elements a graphic, cut out look to ensure the brand appealed to a younger audience.
The creative direction
Throughout the project we delivered a whole range of assets, from poster templates, stationery and pull-up banners to merchandise, gazebos and vehicle graphics. Each design is unique, drawing on more abstract elements of the brand’s overall look and feel. We also worked with the Beach Rangers team to put together an A6 size passport booklet and range of stamps for each stage of the programme. Participants are guided through bronze, silver and gold, whilst being encouraged to volunteer, attend events and get involved in Beach Rangers’ vision of protecting the Cornish shoreline.
Individuality
Both the Cornwall Wildlife Trust and Cornwall College are really pleased with the outcome. Whether it’s a business card, letterhead for the Trust or a children’s t-shirt for the College, the brand is flexible enough for both organisations to produce assets tailored to their specific target audience.
Passport to success
We also worked with the Beach Rangers team to put together an A6 size passport booklet . Participants are guided through bronze, silver and gold, whilst being encouraged to volunteer, attend events and get involved in Beach Rangers’ vision of protecting the Cornish shoreline.
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Want to make a difference to your area, your planet and your future? The Beach Rangers’ Academy offers you the chance to learn new life skills, meet new people, get active, make a difference to the environment and boost your CV.
Many thanks to Dewsign for all your help with the Beach Rangers’ new brand look. I have been presenting at various strategic conferences over the past few months and the feedback has been so positive. I am very proud to be representing the organisation.
Abby Crosby - Marine Conservation Officer, Your Shore Beach Rangers
