What we did
Inspired Makers had hit a roadblock with the naming of their new venture. Inspire Makers is a space with multiple uses. Local makers hold workshops to pass on skills with a view to 'not let craft die'. It is also a studio where you can pop in, have a chat and have a go at a craft. It is also a shop that sells what has been made. With all of this in mind we held a naming & brand workshop and then crafted a new brand identity.
Brand & naming workshop
We invited our client in for a workshop & a cuppa. The aim of the workshops are to get everything out of the clients head and down on paper. That way we can write a creative brief & put our thinking caps on.
We extensively looked at the patterns that are created & formed through all mediums of arts & crafts - be it glass making, textiles or ceramics. We then used this as inspiration to not only inform the way the brand will be used but the logo itself.
Hero-ing the previous patterns we set out creating a suite of arts & crafts patterns. Bringing craft into the 20th century using a simple geometric style.
We meticulously crafted all the geometric patterns together to form this very bespoke and beautiful logotype.
Primary logo suite
Instead of creating a ‘one size fits all logo’ we formulated a primary and secondary logo plan with guidelines for correct usage. This provides flexibility for a brand, giving them options for a more corporate or stand out look dependent on audience and usage needs.
Secondary logo suite
For the roll out of the brand we created a Brand Book which contained usage examples all the way through. This enabled the user of the book to see how new collateral should look and how extendible the brand is. Stepping away from strict ‘rules’ we wanted to create ‘guides’ instead - making the identity expandable, fun and allowing it to evolve and adapt with the world around it.
The tote bag uses the patterns from the logo within a grid to add interest.
The use of the graphical patterns with real life patterns bring the identity to life on Instagram.
We created a set of business cards using the suite of primary logos. This allowed the client to hand out a more corporate card if it needed, or a brighter one to stand out from the crowd.
“I had been completely stuck on the right personality for my new venture and therefore found the initial brand session extremely valuable. The discussion extracted everything I had in my head about what I was trying to achieve and provided much needed structure and clarity. The brand direction ideas which followed fully reflected this, with one in particular really tapping into my vision, and was a much stronger look than I had anticipated. It was then a smooth process to the final logo and branding guidelines in which I feel fully invested and able to work with easily as the business develops.”Vicky Glaiser - Inspire Makers