Quicke's Case Study
Quicke’s: Story-led Ecommerce Website
Quicke’s take sustainable farming very seriously. Based at Home Farm in Devon, they have been committed to doing right by their land for 500 years, continuing to preserve it for the generations to come. Using traditional recipes, heritage starters and time-honoured techniques, they create outstanding clothbound cheddar which is slowly matured for a deeply satisfying flavour. Dewsign worked alongside Quicke’s to design and build them a new ecommerce platform, capturing their brand story whilst streamlining the buying process for online customers.
“Working with the team at Dewsign has been such a pleasure, we couldn't be happier with the site they have created for us. The team took the time to really understand the meaning of our brand and our company goals... We couldn't recommend them highly enough.”
— Abby Allen, Marketing Manager
Transforming the user journey to maximise rich content
When Quicke’s approached Dewsign, they had goals in mind for a new website which accurately translated the brand’s ethos. We started by undertaking a full strategy review of their current website, looking at existing material and deciding what had brand and SEO value for a new structure. There was plenty of meaningful content and strong imagery, but it needed to accurately portray the true essence of the business.
Quicke’s also wanted to use the new website to generate more online sales, and acquire user information for after sale care and marketing. Their old platform had an inefficient buying process with no modern ecommerce functionality, such as ‘abandoned cart’ notifications and clear calls to action on product pages. The website also wasn’t utilising email capture through newsletter signups, which affected Quicke’s own internal processes and the ongoing marketing of the business.
Putting theory into practice, to produce a stunning result
We combined Quicke’s clear vision for their website structure with our own internal review, to align our goals and establish a streamlined and clear overall user experience (UX). Using Quicke’s brand guidelines, we created UI designs to ensure the visual look and feel of the company was implemented across every area of the website. Our main goal was to streamline all of the information required, in a way that was quick and easy to digest and with minimal clicks to purchase.
Streamlined ecommerce experience for customer and client
Working within the fully hosted Shopify ecommerce system, we developed our own bespoke theme customisation for Quicke’s which is source-controlled, scalable and fully robust. Not only did we deliver a beautiful looking website completely on brand, we were able to streamline the online shopping experience and enhance Quicke’s internal process.
With most new websites, it is not uncommon for their SEO rankings to take an initial wobble. Ensuring that the new platform had as minimal impact as possible, we utilised our Dewsign Shopify plugin to import a full list of 301 redirects, created from our content-inventory of their previous website. For easier management of product information, we implemented our second Shopify plugin and Chrome Browser Extension, which enables Quicke’s to update product specific information across the board along with a whole host of additional content editing functionality. For example, we used it to customise the blog to allow for a Recipes area with clean and clear instructions and ingredients.
Recipe Overview Page
Marketing tools for business growth
To streamline the company’s marketing, we integrated Mailchimp for Shopify. This automatically synchronises customers and subscribers to the email marketing platform, where Quicke’s can easily send professional and great looking newsletter updates.
The result is a much improved and fully responsive ecommerce website, that captures the Quicke’s brand story on every page. The theme customisation enables ongoing development that can be scaled up for business growth in the future. In the words of Marketing Manager, Abby Allen: “we couldn’t be happier with the site Dewsign have created for us. The team took the time to really understand the meaning of our brand and our company goals. Carly's project management skills have been awesome, guiding us through the process to ensure smooth delivery of a beautiful functioning site. For us teamwork is key and working with the guys at Dewsign has felt like such a natural extension of our team. We couldn't recommend them highly enough.”