3WhiteHats Case Study
3WhiteHats Branding and Website Case Study
  • Brand identity
  • UX / UI Design
  • Bespoke software

3WhiteHats Branding and Website Case Study

Partnering with Digital Marketing experts, 3Whitehats, for nearly 10 years, we were excited to deliver their brand refresh and website design and development to really showcase their great team and plethora of industry knowledge.

3 white hats website on mobile device
3 white hats building with logo on the window
3 white hats building entrance with man walking through the door
3 white hats team laughing and enjoying themselves

What we did

Our main goal was to ensure that the website was clear about the services offered and diversity of business benefits available, whilst getting across their fun, innovative and technical company culture.

3 white hats logo

Branding and Tone of Voice

We hosted multiple workshops, working alongside 3WhiteHats to develop a look and feel for the brand and consolidate their tone of voice.

3 White Hats brand guideline image
3 White Hats Brand Guidelines document spread about colour
3 White Hats Brand Guidelines document spread about trademarks

Brand Guidelines

The guidelines evolved into a toolkit document, which provided the team with a guide as to how the logo and logotype should be treated, what the colour palette was and how typography and photography should be used by the company.

Website Design and Development

User profiles were generated, enabling us to explore various user journeys and refine the best possible UX approach from a digital perspective. We then worked on designing the user interfaces (UI), ensuring the website’s usability was maximised across all devices and platforms.

Perfect parallaxing

At the start of the build, we developed our own custom theme and front-end framework, with bespoke templates, styles and markup. 3WhiteHats wanted a site that was functional but fun and engaging to reflect their brand, so we ensured that all the sections of the site were engaging and professional - for example our use of the Typer animations for lead banners and the site wide parralax scroll.

3 white hats mobile screenshot sea page
3 white hats mobile screenshot of navigation dropdown
3 white hats mobile screenshot of Anon case study

Fully Optimised User Journey

The outcome is a full feature website with all the bells and whistles. It is fully optimised for mobile and tablet, and looks great across all web browsers. A well considered content plan was implemented, ensuring the site followed SEO best practice. Additional layers and pages of information are available at every point in the user journey, providing meaningful content for those looking to find out more.

For a company that’s all about digital marketing, it is really important for us to have a website that looks good and showcases our work effectively. From initial briefing to delivery, Dewsign have been a pleasure to work with. We take our hats off to all they have delivered

Tom Telford - Managing Director, 3Whitehats