UX / UI Design
Bespoke software

Pashley Cycles Bespoke Website Case Study

For 20 years we've partnered with Pashley, supporting them as their Great British brand has gone from strength to strength. Collaborating on their wider digital strategy, we've developed numerous bespoke systems including their custom built website and bespoke Customer Relationship Management (CRM) system.

Pashley classic bicycle outside a house in a British village

Pashley briton in oxblood stratford upon avon

Pahsley guvnor bike outside a british post office

Pashley-Morgan 8 bike next to a Morgan classic car

What we did

Combining Pashley’s strong brand identity and stunning high-res imagery with a clean and contemporary interface design gives the website a polished experience.

Quintessentially British

We are proud to have partnered with this distinctive and quintessentially British company for 20 years. We have managed their digital strategy, built them three websites and supported the brand as it has grown from strength to strength.

Crafted sku experience

We created a bespoke modal that enabled the user to select and quickly view the avaiable variants for each product sku.

Working with the team at Dewsign has been such a pleasure, we couldn't be happier with the site they have created for us. The team took the time to really understand the meaning of our brand and our company goals... We couldn't recommend them highly enough.