What we did
Principal is a UK-leading independent provider of managed print and IT services – for commercial, professional and Not-for-Profit organisations.
Since 2004 Dewsign has managed the branding, graphic design, eCommerce website development, software integration and a bespoke web-based lease application software platform.
Refining the identity
Dewsign manage the Principal brand and have provided ongoing refinement of logo and typeface.

Brand icons
A suite of engaging iconography.



Brighter business literature
A full suite of marketing materials has been produced which included: Company Brochures, Product Data Sheets, Print Advertising, Display Advertising and Signage.

The website
The Principal website has evolved over the years into a highly optimised product and services enquiry mechanism.