Pay Per Click (PPC) PPC advert

Sponsored Listings (Pay Per Click)

The second type of listings are “Sponsored Listings” or “Pay Per Click” listings, which are the subject of commercial arrangements with the search engine in which they appear. Such listings are also “syndicated” by the “Big 3” search engines to lesser search engines. Thus they are an attractive way to cover most of the search community instantly and with a great degree of control.

Currently there are 3 major Pay Per Click systems, operated by Google, Yahoo and MSN. Each has its own working methodology, but each has common basic requirements. Listings from these are syndicated throughout the web. We will discuss with you which of the PPC systems, or combination of systems is appropriate for your needs and budget.

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