B2B & Wholesale on Shopify

Sell Wholesale and Retail From a Single Platform

For years, businesses selling both wholesale and direct to consumer faced an awkward choice: run two separate platforms, or compromise on the experience for one channel. Shopify has now removed that compromise — its native B2B features let you serve trade customers and retail shoppers from one admin, with separate buying experiences tailored to each.

As of 2026, the barrier to entry has fallen away. Shopify's core B2B capabilities are no longer reserved for Shopify Plus — they're now available on the Basic, Grow and Advanced plans too, at no extra cost. That single change makes a properly built wholesale channel viable for a whole tier of UK retailers it never used to suit.

Dewsign helps retailers and manufacturers implement Shopify B2B properly, drawing on 25+ years of building complex ecommerce solutions and the business systems that sit behind them.

You No Longer Need Shopify Plus to Sell B2B

This is the change worth understanding. Until recently, doing wholesale on Shopify with company accounts, custom pricing and payment terms meant paying for Shopify Plus or stitching together third-party apps. As of April 2026, Shopify extended its foundational B2B feature set to every paid plan.

On Basic, Grow and Advanced you now get company profiles, custom pricing catalogues, net payment terms, volume pricing, self-serve buyer ordering and Shopify Flow automations — the building blocks of a credible wholesale operation, included as standard. Shopify Plus remains the upgrade path for businesses operating at greater scale or complexity, but it's no longer the entry ticket.

We've written a fuller breakdown of what changed and who it helps in Shopify B2B Without Plus: What Spring '26 Means for UK Wholesalers.

What Shopify B2B Delivers

Company accounts

Your trade customers get dedicated company profiles with multiple buyers, each with their own login and permissions — replacing the messy workaround of discount codes and hidden collections that many merchants have relied on for wholesale.

Custom pricing catalogues

Set different pricing for different customer groups: tiered pricing, percentage discounts off retail, fixed trade prices and volume breaks, all managed natively. On the standard plans you can run up to three active B2B catalogues; Shopify Plus removes that limit and adds pricing assigned directly to individual companies.

Payment terms

Offer Net 30, Net 60 or Net 90 to approved trade accounts, with Shopify tracking outstanding balances and due dates so you keep visibility over trade receivables without leaving the platform. Saved (vaulted) card details let you automate repeat trade billing through Shopify Flow.

Volume discounts and quantity rules

Set minimum order quantities, case-pack sizes and volume-based pricing that reflects the real economics of wholesale ordering.

Draft orders and quick ordering

Create orders on behalf of customers, and give trade buyers streamlined reordering tools that strip the friction out of the repeat purchase cycle.

Self-serve trade portals

Wholesale customers log in, see their specific pricing, place orders, track deliveries and manage their account — without your team processing every order by hand.

One Admin, Two Buying Experiences

The real power of Shopify's B2B model is that it runs alongside your DTC store. You manage one product catalogue, one inventory pool and one set of business reports — but retail customers see retail prices and a consumer shopping experience, while trade customers see their negotiated terms and a streamlined bulk-ordering interface.

That simplifies operations dramatically. No syncing data between two platforms. No maintaining two sets of product descriptions. No reconciling inventory across separate systems.

Already on Shopify? You Can Switch B2B On Now

If you're on a standard Shopify plan and you've been turning trade enquiries away — or handling them manually through emailed price lists and bank transfers — the tools to do it properly are now sitting in your admin at no extra cost.

The honest caveat is that available isn't the same as configured. Switching the feature set on is the easy part. Designing your catalogue structure, setting your pricing tiers, gating the right products and building a trade journey that reflects your brand rather than a generic logged-in view is the work that decides whether the channel earns money or gathers dust. That's where we come in.

On Magento, WooCommerce or a Bespoke Platform? B2B Is Now a Reason to Move

For businesses still running on Magento, WooCommerce or a bespoke build, the calculation has shifted yet again. Heavier platforms were often justified by the B2B depth they offered — depth Shopify used to reserve for Plus. With company accounts, tiered pricing and trade catalogues now standard on Shopify, that justification has narrowed considerably, while the total cost of operating a Magento store keeps running well ahead of what merchants expect.

A migration done properly carries your catalogue, your URLs and your hard-won search rankings across intact, and lands you on a platform where wholesale is built in rather than bolted on. See our Platform Migrations, Magento to Shopify Migration and WooCommerce to Shopify Migration pages for how we approach it.

Integration With Your Business Systems

Most B2B businesses don't operate in isolation. Your Shopify store often needs to connect to the systems you already run — your accounting platform, your warehouse and inventory management, your shipping and fulfilment tools, and any ERP or CRM at the heart of your operation. Building those connections so trade orders flow cleanly into your existing workflows is exactly the kind of work we excel at.

Our [Integrations & Custom Development] page covers our full integration capabilities.

Where Shopify Plus Still Earns Its Place

We'd rather give you a straight answer than oversell the platform, so here's the honest line on plan limits. The standard plans now cover the needs of most wholesalers and trade-selling retailers. You'll want Shopify Plus when you outgrow them — specifically when you need an unlimited number of pricing catalogues, pricing assigned directly to individual companies and locations rather than grouped through Markets, or advanced payment workflows such as deposits and partial payments.

For businesses with genuinely complex procurement — bespoke quoting, deep approval chains, large numbers of distinct trade tiers — we'll assess honestly whether native B2B meets the need, whether Plus is the right step up, or whether a targeted app or custom layer fills a specific gap. The answer depends on how you actually sell, and we'll tell you what we'd do in your position.

Ready to Unify Your B2B and DTC Operations?

Whether you're already on Shopify and ready to switch trade on, or weighing a move to do B2B properly, there's a clear path forward — and you no longer need to jump to Plus to start. Get in touch and we'll give you an honest view of what's worth building and what isn't.