Pay Per Click (PPC)
"Pay Per Click" or "Paid Advertising" are sponsored advert listings subject to commercial arrangements with the search engines, social networks or websites on which they appear.
Such listings are also syndicated to lesser search engines. They are an attractive way to cover most of the search community instantly and with a great degree of control and measurement.
Google and Bing are the major Pay Per Click Search Engines. Each has its own working methodology, but each has common basic requirements. Listings from these can also be syndicated throughout the web.
The social networks platforms such as Facebook, Instragram and Twitter have also started offering a range of paid advertising models. This is going to increase over time.
We will discuss with you which of the platforms is most appropriate for your specific needs and budget.
Get in touch if you would like to discuss a paid advertising campaign for your company.