Strategy
Brand identity
UX / UI Design
Shopify

The Chocolate Gift Company Brand Identity & Shopify website

A full rebrand and a Shopify store built on our super-fast theme with a bespoke design befitting to this unique brand that is full of life.

Chocolate Gift co website on mobile phone

What we did

We rebraded The Chocolate Gift Company to bring it more inline with its products and to position it in its own space in a very competitive gifting market. We then brought this unique brand to life on our Super-fast Basque theme with a bespoke deign befitting to this unique brand that is full of life.

Brand Identity

The packaging from the product line is heavily influenced by Wes Anderson's cinematic style. The client needed the overarching identity to compliment the the existing packaging but tell the story of the brand and communicate the quirkiness and the uniqueness of the products and celebrate nostalgic wonder.

Nostalgic Wonder

The final logotype was in a simple Mid Century sign written style with the quirkyness of the accompanying typeface on a wavy line.

Brand messaging

The crest was always going to be a part of the brand, it was needed as a story telling device and somethign to live and die by like the SAS 'Who Dares Wins'. We decided to make this secondary and not the primary logo, for example this will go on the back of swing tags and on the footer of the website.

Making the brand move

Making the brand move has a big part of the identity and key to bring in the quirkiness of the brand. Taking the charm from Wes Anderson's animation style in some of the scenes in The Grand Budapest Hotel.

Stickers

A set of stickers in all the various colours and colour combinations.

Welcome Card

A cute gold foiled welcome card which is sent out in a pack to new customers.

Golden discount ticket

Gold foiled golden ticket which is sent out to new customers. Complete with a discount code on the back.

Brand Guides

A neatly crafted set of guidelines in a handy A6 booklet. These guidelines help new creative work to be made and are full of handy hints and tips.

Website intro

Bringing such a colourful and creative visual identity can be a challenge in this modern and clean world of UI. Using our fast performing Basque theme as a starting point we went through an in-depth design process and then finally came up with a design that was as unique as the brand.

Built on our Basque theme

Basque is the fastest loading and highest performance scoring theme available. Faster than all others we have found.

It has been developed by stripping back the Shopify 'Dawn' theme with a sole intention to be the fastest loading and highest performing theme that follows all best practices.

The Google Performance Scores speak for themselves.

Mobile performance scores are typically far lower than desktop on Shopify Themes. This score is very good.

UI Design

We needed something unique and quirky, something that would wow the customers but stay on brand. We utilised patterns throughout the site. Not in the standard block/section way but instead we used it as the backdrop of the entire site. This makes the contact page have as much visual impact as the homepage or a product page.

Overlay screens

Generic overlay screens just weren't on brand, so we brought in some of the branded pattern elements to bring these overlay screens to life.

Product cards with icons

We created a series of icons and tabs for the client to use on the product cards and product page. These vary from bestseller and staff picks to Vegan and sale tabs.

USP icons

Our Basque theme utilises trust icons in key areas throughout the site. For the chocolate Gift company we decided to animate these to breath life throughout the site.