Richmond University: Brand Management, Graphic Design And Website Development
In 2001 Richmond, the American International University in London, commissioned Dewsign to build a promotional website for their MBA program. This project expanded into a new website design and development project for the whole institution.
Further to this Richmond asked us to manage their global brand, view books, catalogs, advertising campaigns, digital strategy and ongoing website development.
We have undertaken a number of website design refreshes and rebuilds over the last 13 years all running from our own bespoke content management system; in addition to building all manner of bespoke software applications to aid the smooth running of the institution, including payment gateways, trips management systems and a full alumni CRM.
Feedback from new students suggests that the quality of the website formed one of their core reasons for applying to the University.
Integrated Strategic Campaign
University Clearing forms one of the most important activities on any higher educational establishments admissions calendar. We have undertaken the Creative Direction, design and implementation of the digital and print campaigns for Richmond for many years.
The 2013 campaign consisted of a illustrated 'journey' based approach focusing on the Richmond experience which ties into the 'Experience Richmond' creative focus of the prospectus. The illustrations were used on Print adverts in the Evening Standard, Telegraph, Metro, PPC adverts on the Metro online, Pay Per Click (PPC) Landing pages and a full take-over of the Metro Website.
Pay Per Click (PPC) Landing Page
Metro Ad Campaign
The London paper the Metro is a key area for university place Clearing. The full take-over of the website and inline advertising
Dewsign have undertaken all print design for Richmond including the prospectus, view books, catalogs and supporting literature. The global advertising campaigns have featured on all continents.
Dewsign created an iPad App to use at International education fairs providing prospective students an interactive image gallery of the Richmond experience and studying in London.