Pashley Cycles

Pashley: Bespoke CMS and CRM

Pashley have been dedicated to hand-building high-quality bicycles and tricycles since 1926. They are the longest-established British bicycle manufacturer, with a well-established heritage of craftsmanship and innovation at their factory in Stratford-upon-Avon.

Dewsign are proud to have partnered with this distinctive and quintessentially British company for 20 years. We have managed their digital strategy, built them three websites and supported the brand as it has grown from strength to strength. Most recently, we worked to develop a fully responsive 'My Pashley' Customer Relationship Management (CRM) and Content Management System (CMS), enabling the website user to easily browse their product ranges. Combining Pashley’s strong brand identity and stunning high-res imagery with a clean and contemporary UX gives the website a polished finishing touch.

Visit the website

Product landing page

Shop product page

Fully Responsive Experience

Dewsign have carried out ongoing analysis on the Pashley website, keeping track of user journeys and continuously ensuring the website is optimised. We have also ensured the pages are fully-responsive, looking great across desktop, mobile and tablet devices.

Shop product page