John Packer Custom Shopify Plus Migration Case Study

What we did

John Packer is a leading international manufacturer and reseller of instruments. They previously had a number of bespoke websites for different regions, trade and retail. With high costs and increasing technical debt they needed to consolidate into a single platform to enable their business to grow. Shopify plus is the perfect platform for international business expansion and enables multiple websites to service regional, retail and trade customer requirements within a single ecosystem. Dewsign provided full digital strategy, design, development and migration support which has enabled their international digital transformation. They can now run everything in-house with some basic support from us and have made significant cost savings.

Landing page UX

Using a well thought out funnelled approach to shopping. A landing page for each instrument, containing the product categories, accessories, any sales offer or promotions and then blog content relating to that instrument. These pages are almost like mini websites, tailored specifically for each instrument but all in one larger seamless regional website.

Product cards

For the collection pages we designed easy to review product cards, which enables the user to quickly understand the product and make a fast educated choice in their selection.

UI Design

We evolved John Packers UX/UI presence through small but impactful tweaks to modernise their digital brand style and increase accessibility and in turn make a better user experience. This ranged from making the headers bolder and shorter for scan readers to easily consume and bringing in a bright yellow colour to use within the CTAs against the traditional blue.

Technical Overview

This was a very technically complex project with product and data migrations from multiple existing bespoke websites into a single Shopify Plus Ecosystem. There was also a considerable amount of bespoke coding required to create the individual website functionality and product landing pages with associated regional and country specific redirection and SEO requirements.

Our decades of experience ensured that this was a very smooth and seamless process. we undertook full project strategy, specification, implementation and project management working closely with John Packer to ensure that the whole experience was as easy and enjoyable as possible.