The Greenhouse Literary Agency
The Greenhouse Literary Agency: Brochure Website
The Greenhouse Literary Agency are well renowned in the book industry. Since 2008 they have been finding new writing talent and achieving global publishing deals for both debut authors and established bestsellers. From the outset, Greenhouse were clear about what they wanted — a good looking and fully responsive website that showcased all of their authors and titles, with a user friendly backend hosted on their preferred choice of CMS — WordPress.
Greenhouse’s original website had provided their basic needs for over eight years, but was using an outdated Expression Engine template that had very little flexibility. It became apparent that we needed to design and build them an entirely new website, without causing a disruption to daily business. With around sixty authors on the books, each with a varying number of titles and series, Greenhouse wanted to ensure each client was given equal priority. Due to the literary nature of the business, the pages were to be very text heavy and had to load quickly alongside high-resolution book cover images.
SEO and Content Migration
It is often the case that replacing an old website with a new build can affect a company’s search engine ranking. To minimise the impact made, we migrated all content and historical website data across from the previous platform whilst designing and developing a fully optimised user journey. We implemented our own bespoke ‘Maxfactor’ Wordpress theme with its lightweight foundation and super-quick load time. Due to the increasing demand of clients who like to use the WordPress interface, our theme has been custom build by Dewsign’s in-house team of digital designers and engineers to enable for bespoke plugins and ongoing, flexible development. This theme allows for ongoing Professional WordPress Support that can effectively deal with the platform’s regular upgrades.
“Dewsign have done a great job for us, interpreting our business needs and delivering a smart new website. We would highly recommend their services to anyone looking for a brand refresh or completely new website build.”
— Sarah Davies, Founder of Greenhouse
A Fantastic Result
The result is a full-feature website, tailored to Greenhouse’s specific business needs and optimised for multiple platforms and devices. Each page is interlinked with relevant information, so that authors and their titles, series and awards are automatically generated and easily accessible. We implemented an area for aspiring writers to ask questions and get professional tips, and a comments system to enable people to respond to blog posts. Given that both the founder, Sarah Davies, and UK agent, Polly Nolan, have an extensive following on Twitter, we worked to embed both Twitter feeds at the bottom of each page.
We are delighted that The Greenhouse Literary Agency team are pleased with the outcome. Sarah Davies said, “Dewsign have done a great job for us, interpreting our business needs and delivering a smart new website. We would highly recommend their services to anyone looking for a brand refresh or completely new website build.”