Your Shore Beach Rangers
Your Shore Beach Rangers: Branding and Design
Your Shore Beach Rangers is a Cornwall Wildlife Trust and Cornwall College initiative, encouraging children, young people and adults to engage in their local marine environment. They offer fantastic conservation workshops to communities, schools and youth groups whilst organising beach cleanups and activities across the county. As a team, we are passionate about the environment and were excited to deliver Beach Ranger’s branding and the design of their marketing materials.
Cornwall Wildlife Trust’s main aim is to engage and inspire communities in Cornwall as a whole, from young children to retired pensioners. Working alongside this, Cornwall College are driving forwards the Beach Rangers Academy initiative, which encourages teenagers and young adults to care for the environment. Whilst feeling empowered with the excellent skills they can include on their CVs, participants would have an official record of their volunteering efforts and achievements. Our choice of design direction needed to work for both stakeholders and appeal to a diverse audience.
The Brand in Action
We spent the day with Beach Rangers at Polzeath Marine Discovery Day, engaging with the local community and encouraging young people to get involved in their local marine environment.
Illustration and Logo Design
We commissioned Nick Radford, who illustrated the original Beach Rangers’ logo, to create some more sea life illustrations which we adapted to bring the brand to life. Moving away from the traditional blues and greens often associated with the ocean, we went for a more edgy colour palette of orange, black and white. We gave the elements a graphic, cut out look to ensure the brand appealed to a younger audience.
Stationery and Marketing Materials
Throughout the project we delivered a whole range of assets, from poster templates, stationery and pull-up banners to merchandise, gazebos and vehicle graphics. Each design is unique, drawing on more abstract elements of the brand’s overall look and feel. We also worked with the Beach Rangers team to put together an A6 size passport booklet and range of stamps for each stage of the programme. Participants are guided through bronze, silver and gold, whilst being encouraged to volunteer, attend events and get involved in Beach Rangers’ vision of protecting the Cornish shoreline.
Design progression from initial sketch through to finished passport design with a range of stamps.
Poster design to put up in schools, raising awareness for Beach Rangers’ events.
A placeholder website, directing visitors to social media accounts for all the latest Beach Rangers news.