Top Digital Strategy Tips
This is a pre-requisite. Install Google Analytics. This is a free website statistical analysis and reporting system. It will enable you to analyse the success of most of the items below.
Basic Search Engine Setup
Google is the #1 most visited website globally. We have a proven track record in Search Engine Optimisation with Google (and the other leading search engines) and through BASES™ our Basic Search Engine Setup process; we can ensure that a new or existing website is properly configured and validated. Keyword research is undertaken and also a competitor report to ensure we have a benchmark to measure against. Google Webmaster tools and Google Places listings are also configured during this time in addition to various other ‘under-the-bonnet’ aspects on the website itself.
Ongoing Search Engine Optimisation
We would strongly advise an ongoing search engine optimisation program for most clients. This can vary from a simple quarterly benchmark review and subsequent action plan, to a full ongoing monthly retainer based approach. The latter is advised in the case of eCommerce type businesses or companies that realise that their online presence is core to their ongoing business development and continual online growth.
Pay Per Click Advertising
Spending on online advertising has topped £4 billion for the first time in the UK, as advertisers spend £1 in every £4 online, according to new research (March 2011). If you have a product or service that you want to rapidly increase awareness, or target niche markets – then Google Pay Per Click (PPC) or Facebook advertising can be a great way to have a controlled spend and measure the results through to conversion. We would advise a continual trickle feed approach; with increased spend at product launch, seasonal or promotion specific times - rather than simply turning campaigns on and off. We generally design dedicated landing pages to ensure the funnel through to conversion is as seamless as possible.
Facebook is the #2 most visited website globally. Creating a Facebook page for your business is a simple process and certainly worth doing. There are more than 500 million active users and 50% of active users log on to Facebook every day. It is fast becoming used instead of email and could be viewed as a web platform in its own right. Pushing news to your Facebook page is simple via our content management system CMS4 – it is an integral part of most content management areas so having to login to multiple accounts is a thing of the past.
A Facebook App is basically a website or software Application within Facebook that enables you to integrate with a users profile and provide personalised content / services / games / experiences based on their own preferences. From marketing prospective this direct targeting of potential customers is of huge benefit. Facebook Apps are also very useful tool for promotions and marketing campaigns. Facebook Apps can also be managed via our Content Management System CMS4.
Twitter is the #11 most visited site globally. There were 177 million Tweets send on March 11, 2011. During February 2011 there were on average 460,000new accounts created. Twitter.com Pushing news items to Twitter is simple via our Content Management System CMS4, so having to login to multiple accounts is a thing of the past. Twitter could be described as an ongoing conversation. We appreciate that not all businesses have the internal resource to manage these types of communication streams and as such we can offer ongoing management of these channels, in a tone of voice that compliments your brand.
The ability to directly communicate with your clients and website visitors via regular emails with targeted content based on their own preferences is a low cost way to promote your products and services. Fully personalised content (e.g. based on past purchases) and scheduled emails further to product purchase are also becoming the norm. Basic reporting includes – how many people opened the email, how many forwarded it and how many clicked on the links with it then email. We also include Google Analytics UTM tracking codes into the emails to ensure we can track user behaviour from receipt of email through to website conversion via Google Analytics.
YouTube is the #3 most visited website globally. If you are able to generate video content it is a great idea to have a YouTube (or Vimeo Channel). YouTube channels can be custom branded and can provide a great platform for rich media content. We have created channels for Richmond, the American International University in London and also The Jewellery Editor (Vimeo / YouTube)
There are a growing number of mobile phone platforms e.g. iPhone / iPad / Android / Google, Windows Mobile and tablet type products. They all have different operating systems and as such need slight different applications to be written for them. From a development point of view this is not ideal, if you create an iPhone App, you have to make another one for Android, and Windows Mobile and Google etc. We recommend that a mobile browser optimised website should be developed prior to writing specific mobile apps, this way we can ensure that it works on all platforms. We can then get onto the fun part of creating some really slick Mobile Apps – which can be managed via out Content Management System CMS4.
Online Press Release
Online press release channels distribute press releases amongst their registered journalists / bloggers for a relatively small fee. This is a great way to get your press release distributed throughout the internet. Releases can be further enhanced by images and videos. The distribution channels provide a report to say how many journalists have picked up your release and this is a great way of generating a buzz on the internet. If you need us to write the release and manage this whole process, no problem.
Google Website Optimiser enables you to create measure the performance of different versions of the same website page, so you can measure one design against another. One version of the page is presented to website visitor during that visit and the performance of the pages measured. You can then see which page is performing the best, make small amendments to that design and start the process again. This is a great way to continually refine your website. We have used this technology with a number of clients to increase the performance of their websites with great results.
Google Website Optimiser Tour Video
From initial briefing to final delivery we found all at Dewsign a pleasure to work. The site design and bespoke management system far exceeded our expectations, the high level of business generated since launch is testimony to this.
Our website was completely lacking in all aspects. It was basic, clunky to edit and very unmanageable with a look which was far from on-brand. With the help of Dewsign we have a particularly cool looking site which delivers everything we outlined in the brief. The CMS system couldn't be easier and the guys are always super quick to respond to any queries or help we need. In summary? We're stoked with it and chuffed we chose them.
We are SO grateful for everything you have done (and continue to do) for AASAP/UK. The web site has made all the difference for the association; when I look back on the way we communicated with members when we started everything in 1991, it seems like the Stone Age!
Dr Laurie Koehler
Chair, AASAP/UK. Director, University of Maryland in London
Dewsign listened to our specific ideas about how we wanted the website to look and work, and a template was quickly put together, we were then given several options which enhanced the look and function of the website. We are delighted with the end results and the ability to edit the content ourselves means that keeping the website up to date is a piece of cake!
Port Eliot Estate
Thanks so much for getting both the Port Eliot Festival and new Port Eliot House websites live. They both look magnificent and we all appreciate all you had to do to turn them around in time.
Catherine St. Germans
Dewsign launch new website for Heartlands Cornwall
Dewsign launch new website for Heartlands Cornwall using various modules of our Content Management System CMS4.