Search Engine Optimisation (SEO)
Natural Listings: On-Page Optimisation
For On Page optimisation, we ensure that your web site pages are built with the needs of the search engines in mind. This activity is included in our BASES program. It is important to understand that no company can guarantee any specific results in detail. Search engine companies guard, adjust and alter their criteria constantly. They are in a constant battle to avoid their search results being compromised by rogue activity. However, there are basic, known and published criteria for the building and populating of web page content. We use this knowledge and our experience since 1998 to work with you to achieve results.
Natural Listings: Off-Page Optimisation
However, even the most superbly optimised web page will not succeed without a network of links pointing to your website. The volume of such inward links from other websites defines a websites “Popularity”. It is this “Popularity” which is crucial to a successful Natural Listings presence in Google, and increasingly so elsewhere. Building the “popularity” of a website is done through Off Page Optimisation.
Off Page Optimisation involves a range of activities including directory submissions, article exchanges and submission to industry newswires and news groups. This is an ongoing process, geared to ensuring fresh indexable content is always associated with your website. This content is picked up by search engines and also by journalists looking for stories for re-publication.
Additionally, Social Network Marketing such as Facebook Pages and Twitter Accounts amongst many others are increasingly important to any website promotion activity. Dewsign has developed a number of Social Networking strategies to ensure your website can benefit from this important souce of visitor traffic. Contact us to learn more.
From initial briefing to final delivery we found all at Dewsign a pleasure to work. The site design and bespoke management system far exceeded our expectations, the high level of business generated since launch is testimony to this.
Our website was completely lacking in all aspects. It was basic, clunky to edit and very unmanageable with a look which was far from on-brand. With the help of Dewsign we have a particularly cool looking site which delivers everything we outlined in the brief. The CMS system couldn't be easier and the guys are always super quick to respond to any queries or help we need. In summary? We're stoked with it and chuffed we chose them.
We are SO grateful for everything you have done (and continue to do) for AASAP/UK. The web site has made all the difference for the association; when I look back on the way we communicated with members when we started everything in 1991, it seems like the Stone Age!
Dr Laurie Koehler
Chair, AASAP/UK. Director, University of Maryland in London
Dewsign listened to our specific ideas about how we wanted the website to look and work, and a template was quickly put together, we were then given several options which enhanced the look and function of the website. We are delighted with the end results and the ability to edit the content ourselves means that keeping the website up to date is a piece of cake!
Port Eliot Estate
Thanks so much for getting both the Port Eliot Festival and new Port Eliot House websites live. They both look magnificent and we all appreciate all you had to do to turn them around in time.
Catherine St. Germans
Dewsign launch new website for Heartlands Cornwall
Dewsign launch new website for Heartlands Cornwall using various modules of our Content Management System CMS4.