Search Engine Marketing
Search Engine Marketing - Covering all the Bases
At Dewsign, we offer a range of programmes to build your success on the web via Search Engine Marketing and Online Visibility campaigns.
These days, the 3 major search engines - Google, Yahoo and Bing - offer a range of tools to ensure your website meets their quality guidelines, and which deliver valuable feedback to drive improvements over time.
Dewsign's unique BASES (BAsic Search Engine Setup) program works with these tools. This ensures your website complies with all the rules and will ensure your website content is found and indexed in Google, Yahoo and Bing. This module will indeed ensure that from the launch of your website, all search engine BASES are covered. Contact us to learn more.
Will My Website Be No 1 on Google?
Getting to No 1 on Google - or Yahoo/Bing - is really not difficult for searches on your brand name. The challenge is to achieve a consistent set of free, top-ranked listings against the sort of search words which your prospective customers would use.
Our aim is to ensure you achieve such rankings. We use tried and tested procedures which have helped our clients achieve No 1 or "first page" rankings in Google and elsewhere - always against many of the search phrases they specified to us.
However, we cannot guarantee you will be #1 on page #1.
Search Engine Marketing - What Do We Do?
Listings in Google and other search engines are of two types - "Natural" and "Paid" listings.
“Natural Listings” (or “Organic Listings”) – are the listings, which appear naturally against any search. To appear in these listings, it is not possible to make any commercial arrangement with the search engines. These listings appear solely because of their “relevance” to the input search term. They are the subject of much interest because they are apparently “free”, but in reality, big competition exists for the prized “top 10” or “first page” listings. A strategy and a budget must be allocated to ensure a fair chance to participate in these listings.
There are two major requirements for success in gaining a high volume of Natural Listings. The first is “On Page” optimisation. The second is “Off Page” optimisation. “Optimisation” simply means creating the ideal conditions for a positive result. “Page” simply means the web page itself.
What to Do Next?
Whether you have an existing website in need of improved web visibility, or are planning a new one, call 0845 094 0184.
If you would like to discuss Search Engine Optimisation further, please contact us.
From initial briefing to final delivery we found all at Dewsign a pleasure to work. The site design and bespoke management system far exceeded our expectations, the high level of business generated since launch is testimony to this.
Our website was completely lacking in all aspects. It was basic, clunky to edit and very unmanageable with a look which was far from on-brand. With the help of Dewsign we have a particularly cool looking site which delivers everything we outlined in the brief. The CMS system couldn't be easier and the guys are always super quick to respond to any queries or help we need. In summary? We're stoked with it and chuffed we chose them.
We are SO grateful for everything you have done (and continue to do) for AASAP/UK. The web site has made all the difference for the association; when I look back on the way we communicated with members when we started everything in 1991, it seems like the Stone Age!
Dr Laurie Koehler
Chair, AASAP/UK. Director, University of Maryland in London
Dewsign listened to our specific ideas about how we wanted the website to look and work, and a template was quickly put together, we were then given several options which enhanced the look and function of the website. We are delighted with the end results and the ability to edit the content ourselves means that keeping the website up to date is a piece of cake!
Port Eliot Estate
Thanks so much for getting both the Port Eliot Festival and new Port Eliot House websites live. They both look magnificent and we all appreciate all you had to do to turn them around in time.
Catherine St. Germans
Dewsign launch new website for Heartlands Cornwall
Dewsign launch new website for Heartlands Cornwall using various modules of our Content Management System CMS4.