Search Engine Optimisation (SEO)

Search Engine Marketing - Covering all the Bases

At Dewsign, we offer a range of programmes to build your success on the web via Search Engine Marketing and Online Visibility campaigns.

These days, the 3 major search engines - Google, Yahoo and MSN - offer a range of tools to ensure your website meets their quality guidelines, and which deliver valuable feedback to drive improvements over time. Dewsign's unique BASES (BAsic Search Engine Setup) Module works with these tools. Our BASES module ensures your website complies with all the rules and will ensure your website content is found and indexed in Google, Yahoo and MSN. This module will indeed ensure that from the launch of your website, all search engine Bases are covered. Contact us to lean more.

Will My Website Be No 1 on Google?

Getting to No 1 on Google - or Yahoo/MSN - is really not difficult for searches on your brand name. The challenge is to achieve a consistent set of free, top-ranked listings against the sort of search words which your prospective customers would use.

Our aim is to ensure you achieve such rankings. We use tried and tested procedures which have helped our clients achieve No 1 or "first page" rankings in Google and elsewere - always against many of the search phrases they specified to us.

Search Engine Marketing - What Do We Do?

Listings in Google and other search engines are of two types - "Natural" and "Paid" listings.

“Natural Listings” (or “Organic Listings”) – are the listings, which appear naturally against any search. To appear in these listings, it is not possible to make any commercial arrangement with the search engines. These listings appear solely because of their “relevance” to the input search term. They are the subject of much interest because they are apparently “free”, but in reality, big competition exists for the prized “top 10” or “first page” listings. A strategy and a budget must be allocated to ensure a fair chance to participate in these listings.

There are two major requirements for success in gaining a high volume of Natural Listings. The first is “On Page” optimisation. The second is “Off Page” optimisation. “Optimisation” simply means creating the ideal conditions for a positive result. “Page” simply means the web page itself.

Natural Listings: On-Page Optimisation

For On Page optimisation, we ensure that your web site pages are built with the needs of the search engines in mind. This activity is included in our BASES module. It is important to understand that no company can guarantee any specific results in detail. Search engine companies guard, adjust and alter their criteria constantly. They are in a constant battle to avoid their search results being compromised by rogue activity. However, there are basic, known and published criteria for the building and populating of web page content. We use this knowledge and our experience since 1998 to work with you to achieve results.

Natural Listings: Off-Page Optimisation

However, even the most superbly optimised web page will not succeed without a network of links pointing to your website. The volume of such inward links from other websites defines a websites “Popularity”. It is this “Popularity” which is crucial to a successful Natural Listings presence in Google, and increasingly so elsewhere. Building the “Popularity” of a website is done through Off Page optimisation.

Off Page Optimisation involves a range of activities including directory submissions, article exchanges and submission to industry newswires and news groups. This is an ongoing process, geared to ensuring fresh indexable content is always associated with your website. This content is picked up by search engines and also by jornalists looking for stories for re-publication.

Additionally, Social Networks such as Facebook and Twitter amongst many others are increasingly important to any website promotion activity. Dewsign has deveoped a number of Social Networking strategies to ensure your website can benefit from this important souce of visitor traffic. Contact us to lean more.

Sponsored Listings (Pay Per Click)

The second type of listings are “Sponsored Listings” or “Pay Per Click” listings, which are the subject of commercial arrangements with the search engine in which they appear. Such listings are also “syndicated” by the “Big 3” search engines to lesser search engines. Thus they are an attractive way to cover most of the search community instantly and with a great degree of control.

Currently there are 3 major Pay Per Click systems, operated by Google, Yahoo and MSN. Each has its own working methodology, but each has common basic requirements. Listings from these are syndicated throughout the web. We will discuss with you which of the PPC systems, or combination of systems is appropriate for your needs and budget.

What to Do Next?

Whether you have an existing website in need of improved web visibility, or are planning a new one, call 0845 094 0184.

If you would like to discuss Search Engine Optimisation further, please contact us.

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